Turn Branding on Its Head : A Cheeseburger's Tale

Ever questioned what it would require to revamp a humble cheeseburger into a branding sensation? Well, our friend Carl the Cheeseburger is about to illustrate just that. Carl's been feeling a little bland . He knows his tried-and-true recipe is tasty , but he's craving something more. He wants to grab attention in a world of patties . That's where

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